This is a current promotional campaign for the Uni of Queensland:
So in other words, what they’re saying is:
If you’re constantly looking ahead and where you’re going (much like the guy in the picture) when do you ever stop and look where you are?
That’s the pointlessness (and danger) of goals. They can delude us into constantly living in the future (and one that never comes), when the only thing that is real is this moment now. Make it a goodie.